Marketing Major Program (B.A.) – Asbury University
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Bachelor’s Degree in Marketing

Asbury University’s Bachelor of Arts (B.A.) in Marketing degree program is a platform for mastering the language of marketing and making informed decisions in a variety of business environments.

Marketing majors at Asbury delve deep into the essence of marketing—understanding consumer value and using creative strategy and effective communication channels to highlight how a brand or product offering can solve consumer problems. The program enhances professional communication skills, both written and verbal, which are invaluable in all business careers.

The knowledge and experience gained here prepare you for a spectrum of exciting job opportunities in marketing. You’ll also become a discerning consumer in your own right. Dive into the dynamic world of marketing with Asbury and set the stage for a successful and rewarding career.

Start your free online application

Marketing Major Requirements

The customizable curriculum of the Bachelor of Arts in Marketing degree program reflects the needs of today’s marketing environment, which balances creative and effective communication skills, digital tools, data-driven consumer behavior analyses and experiences that build your “marketing intuition.”

Requirements for the bachelor’s degree in marketing include:

  • 39 course credits in business core courses
  • 12 course credits in marketing core courses
  • 3 courses in student-selected business and marketing courses
  • 53 credits in Foundations general education courses

Take foundational business courses in accounting, finance and management while studying modern marketing concepts on a deeper level and global scale.

Review complete degree requirements for the Bachelor of Arts (B.A.) in Marketing.

Business-Focused Marketing Courses

Apart from business core courses, four core marketing courses deliver knowledge in critical areas:

  • Consumer Behavior & Decision-Making
  • Fundamentals of Professional Selling
  • Marketing Research
  • International Marketing

Then, take three courses of their choice from the Dayton School of Business’s offerings. Courses may include:

  • Public Relations Theory & Practice
  • Brand Management
  • Social Media Marketing
  • Advanced Professional Selling

No matter what you picture yourself achieving after graduation, select courses that introduce you to key subfields of the ever-changing marketing landscape.

Preparation for Dynamic Marketing Careers

There are innumerable types of marketing careers, serving brands and companies in industries ranging from fashion to sports, healthcare to technology. Asbury’s dynamic marketing major program prepares for a number of human connection-filled roles, including:

  • Event Planner
  • Marketing Manager
  • Marketing Research Analyst
  • Sales Representative
  • Advertising Manager
  • Media Planner
  • Social Media Manager
  • Digital Marketing Specialist
  • Business Development Specialist
  • Brand/Product Manager
  • Marketing Assistant
  • Content Marketing Specialist

In addition to earning entry-level roles in corporate, entrepreneurial and not-for-profit enterprises and ministries, as a marketing major you’ll become well-equipped to advance your career and pursue additional professional accomplishments. Attain rewarding, high-salary opportunities such as account executive, director or other roles.

Continue to Graduate-Level Training in Business and Marketing

Students in the bachelor’s in marketing degree program may have the opportunity to fast-track their careers with an accelerated Master of Business Administration (MBA), potentially completing this advanced degree within a year of finishing their undergraduate studies.

The Asbury accelerated MBA program, also known as the +Grad MBA program, offers this opportunity to students who have maintained a 3.0 GPA or higher and completed at least 90 credits during their undergraduate journey. Marketing majors may start a significant portion of their master’s level studies, up to 25%, without bearing any additional financial burden.

To learn how to enter the competitive business landscape with this advanced degree, explore the Asbury MBA and the +Grad accelerated MBA program.

Why Major in Marketing at Asbury University?

In the marketing program at Asbury, you’re not merely a student, but an emerging marketer discovering the delicate balance between the science and art of reaching others. Our curriculum weaves together analytical acuity with creative ingenuity. Small class sizes and our dedicated faculty provide a supportive environment for this exploration, fostering an educational experience where rigorous analysis meets the boundless creativity of marketing artistry.

Customize Your Experience to Your Goals

After learning foundational principles and strategies, marketing majors customize their curriculum to their interests and career goals. This allows students to tailor their learning to gain skills in aspects of business and marketing such as brand management, professional selling, advertising principles, social media marketing, public relations and more.

Research and Networking Opportunities

Before you graduate, you may participate in opportunities to help contribute to faculty research projects or travel to national collegiate sales competitions with the Asbury University Sales Team.

Under the mentorship of experts in the School of Business faculty and through opportunities to interview with employer sponsors, forge the career connections and diverse experience that will set you apart and strengthen your career opportunities after graduation.

Hands-on Business Leadership and Entrepreneurship

Each marketing major designs and completes a functional campaign in the Strategic Management Capstone, empowering them to pursue project management roles and establish multilayered campaigns in a variety of industries.

Outside of academics, Asbury offers even more opportunities to employ leadership and entrepreneurship in real-world situations, extending your abilities and adding to your résume. The Asbury Marketplace Summit provides a forum for students to promote social entrepreneurship and compete for prizes in the Student Business Competition.

Explore leadership and service at Asbury and discover the opportunities and activities on and off campus.

Optional Marketing Internship

Professors incorporate strong experiential aspects into their lessons including team projects. Marketing majors also have the opportunity to further apply critical marketing functions in real-world settings through an optional marketing internship.

If completing the internship, marketing majors are placed for on-the-job training in a firm, agency or similar organization. This optional internship will be designed to be as close as possible to the student’s specific career interests.

Learn how the Office of Career & Calling assists in student internship placements.

Marketing Program Admission and Financial Aid

At Asbury, we prioritize making your transition into our marketing program as straightforward as possible. We facilitate this through a wide spectrum of financial aid options, including governmental and private scholarships.

Our dedicated admissions counselors and a tailor-made Asbury Checklist streamline the process, providing continual assistance to ensure your successful academic journey.

Explore Asbury admissions and financial aid.

Apply to the Marketing Major at Asbury University

The B.A. in Marketing degree program at Asbury University ensures that students understand the nuances of marketing philosophy and are prepared to create impactful, strategic marketing campaigns that resonate with audiences on many logical and emotional levels.

Ready to take the next step to become a marketing major?

Start your free online application

Find your counselor, visit campus or begin your application today.