BIO

Professor of marketing courses for 20 years in a number of colleges and business schools.

20 years in Fortune 500 thought-leadership positions, aligning business objectives with marketing analytics, strategy and technology to facilitate critical thinking and leadership decision-making.

Expertly lead new product development, marketing, brand positioning, analytics, program research, and loyalty measurement.

Education

Doctor of Business Administration, Anderson University (Indiana), October 2023

Area of concentration: Marketing

Dissertation: An Empirical Study of the Relationship between Disruptive Information Technology, Personality Traits and IT Manager Adoption Intentions in Mid-sized US Manufacturing Firms: Implications for Marketing Strategy.

Selected/Recent Publications

Courses offered

  • Marketing
  • Marketing Research
  • Data Analytics
  • Entrepreneurship
  • Business Innovation

Courses offered are undergraduate and graduate levels.

Contact Michael Ross

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