Sport Management Major – Asbury University
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Why Study Sport Management

A Business degree with courses in Sport Management is an extremely popular field that will provide students with fundamental knowledge and skills centered on finance, management, marketing, law, facilities and event management pertaining to the organizations in the sports industry. The coursework in a sport management degree typically prepare students for careers with amateur, collegiate and professional sports organizations. Students are able to capitalize on several different types of sport related opportunities after graduating from a sport management program. Many established business professionals decide to go back to school in order to make a successful career transition into the sports industry. The sports industry in America currently generates over $200 billion annually.

What is the Sport Management Major Like?

Sport management includes any combination of skills related to planning, organizing, leading, marketing, communicating, and evaluating within the context of an organization whose primary product or service is related to sport. The undergraduate sport management program at AU is dedicated to the development of a degree related to the understanding of management in a sport-related setting. Students are offered the opportunity to develop the skills and knowledge necessary for a career in sport management. The curriculum provides students with the opportunity to pursue a degree that combines coursework and professional experience.

Opportunities After Graduation

Some examples of career opportunities in Sport Management include:


  • General Manager
  • Executive Director
  • Vice President
  • President/Founder
  • Athletic Director


  • Sports Communication Director
  • Media Relations Assistant
  • Sport Video Manager
  • Sports Video Production Assistant
  • Assistant Manager for Sports Web Page/Internet Site

Facilities & Events

  • Executive Director of Facility Operations and Entertainment
  • Facility Manager
  • Special Events Director
  • Event Coordinator
  • Food and Beverage Manager
  • Special Events Promotion Manager
  • Customer Relations Manager
  • Guest Services Manager


  • Vice President for Finance
  • Associate Athletic Director for Finance
  • Ticket Manager
  • Accounting Manager
  • Director of Corporate Sales
  • Manager of Group Sales


  • Vice President for Marketing
  • Director of Marketing
  • Director of Special Events and Promotions
  • Director of New Business Development
  • Director of Fan Development
  • Corporate Sales Manager
  • Tournament Operations Manager

Public Relations

  • Vice President for Public Relations
  • Director of Sports Information
  • Director of Sports Publicity
  • Director of Sports Media
  • Director of Community Relations
  • Corporate Communications Assistant


  • Tournament Planner
  • Guest Relations Specialist
  • Adventure Travel Coordinator
  • Travel/Tour Guide
  • Special Events Coordinator

Sport Management Major Sheet (PDF)