Dr. George Allen is an Associate Professor of Marketing and is the Director of the Asbury University Center for Professional Selling.
Dr. Allen brings over 30 years of experience in account management, sales management and sales process leadership in high tech sales for companies including Teradata, NCR and AT&T. Management roles include supervision of sales and service representatives, providing sales coaching, ensuring customer service discipline and the leadership of professionals responsible for sales process definition for a Fortune 500 company. In various large account management positions, he had the opportunity to work with innovation leaders such as Walmart, American Airlines, Cingular Wireless and AT&T. George teaches a variety of Sales and Marketing courses in the Dayton School of Business, including Principles of Marketing, Fundamentals of Personal Selling & Sales Management, Strategic Brand Management, Strategic Marketing, Principles of Advertising, Consumer Behavior, Sales Management
Dr. Allen holds Bachelor’s and M.B.A. degrees from Oral Roberts University and a Doctor of Business Administration degree from Kennesaw State University.
Dr. Mike Ross serves as Assistant Professor of Marketing and is the director of the MBA Program in the Dayton School of Business. Mike teaches a variety of courses in Marketing & Analytics including a planned course in Sales Productivity Tools.
He also serves as President of PLM Worldwide, a software company built upon Salesforce.com which enables companies to maintain loyalty with their most valuable customers leveraging Net Promoter Score.
Mike’s experience includes 10+ years in Marketing Research & Strategy with Lexmark, where he led their annual strategic planning initiatives for North American business worth over $1 billion+ in annual revenue.
Mike holds a Bachelor’s degree in Finance from Indiana University, a Master’s in International Business from the University of Kentucky and is currently pursuing a doctoral degree at Anderson University.