Public Relations

The growth of Public Relations is fueled by new populations joining the world village as mass communication technologies and democracy spread across the globe. PR involves communicating with the media, interacting with local communities and civic leaders, and keeping internal audiences informed through newspaper and newsletter creation, Internet oversight, speech writing, stock holder reports, social media, etc. Students interested in public relations must develop solid writing and reading skills and not be afraid to speak in public. PR practitioners who are Christians can have great influence as they strive to negotiate only win-win deals and work to maintain trust with all publics by acting with integrity, guiding business executives to consider values when making decisions, and deciding what charities should receive contributions.