Public Relations Emphasis
The growth of Public Relations is fueled by new populations joining the world village as mass communication technologies abound and democracy spreads across the globe. PR involves communicating with the media, interacting with local communities and civic leaders, and keeping internal audiences informed through traditional and emergiging forms of communication. Exciting and diverse skill areas include Internet strategy, speech writing, media training, investor relations, public affairs, social media, and much more. Students interested in public relations must develop solid written communication skills and a persuasive public speaking ability, as well as gain experience in message creation and distribution in multiple forms of digital media. PR practitioners with a Christian worldview can wield great influence as they strive to build mutually beneficial relationships between organizations and their key publics. They play a key role in guiding business executives, politicians and organizations to consider moral values, objectives and the public interest when making decisions – ultimately communicating their messages in a way that is winsome and has integrity.