As human beings, we storify everything around us: our adventures, sorrows, conflicts, dreams, and failures. In fact, without a solid and compelling story, even the best-designed messages struggle to engage their audiences. As a media professional, you want to influence, inspire, inform, and move your audiences. The power of storytelling enables you to do just that.
Today’s digital storytellers and marketing professionals must be able to create engaging stories that leverage the ever-growing resources of digital technology. The old distinctions between media sectors are rapidly disappearing in today’s online world; now, effective digital storytelling and marketing requires a mastery of social media, writing, and video production, and other aspects of convergent media. Through Asbury University’s digital storytelling program, you’ll learn how to effectively use these technologies, how to create and package stories that will captivate your audiences, and how to support your work with solid research and analytics.
If you love storytelling and want to create compelling stories for digital platforms, the M.A. in Digital Storytelling is for you.
Asbury’s M.A. in Digital Storytelling program is designed to help you master a wide range of media skills, from content writing to social media management to video production. Our program is almost completely online, so you can participate no matter where you live—in fact, we currently have students from 20 states and four countries. If you want to have the close-to-campus experience, though, you can! About 25% of our students live in or around the Wilmore area.
Regardless of how much media experience you have, our professors will help you perfect your existing skills and learn the new skills you’ll need to succeed in the rapidly-changing job market. When you graduate from the program, you’ll have a comprehensive understanding of the storytelling process, from first idea to final delivery; a thorough grounding in technical skills and media ethics; and the ability to conduct research to shape and support your messages. In short, you’ll have the ability to make a strong impact in any career that involves digital communication, including social media management, marketing, public relations, ministry, church media, multimedia/web-based media, and journalism.
If this sounds intriguing, the M.A. in Digital Storytelling may be perfect for you. To learn more about the specifics of the M.A. program, visit our Program Details page. Have questions? Check out our Frequently Asked Questions page. You can also contact us directly or email us at email@example.com to ask questions or set up a time to meet with a program representative.
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