Michael D Ross, ABD

Assistant Professor of Marketing

Department: Dayton School of Business

Office: Shaw 141

Biographical Information

Professor of marketing courses for 20 years in a number of colleges and business schools.

15+ years in Fortune 500 thought-leadership positions, aligning business objectives with marketing analytics, strategy and technology to facilitate critical thinking and leadership decision-making.

Expertly lead new product development, marketing, brand positioning, analytics, program research, and loyalty measurement.

Education

Doctoral Candidate at Falls School of Business-Anderson University, concentrating on Marketing Disruptive Innovations.

Courses offered*:

Marketing
Marketing Research
Data Analytics
Entrepreneurship
Business Innovation

*offered at undergraduate and graduate levels

Publication:

Ross_CBAR-spring 2020 50_52-1