Michael D. Ross, D.B.A. – Asbury University
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Director, MBA Program - Dayton School of Business (DSB)
Associate Professor of Marketing

Department: Dayton School of Business

Office: Shaw 141

Contact Michael D. Ross

Biographical Information

Professor of marketing courses for 20 years in a number of colleges and business schools.

20 years in Fortune 500 thought-leadership positions, aligning business objectives with marketing analytics, strategy and technology to facilitate critical thinking and leadership decision-making.

Expertly lead new product development, marketing, brand positioning, analytics, program research, and loyalty measurement.


Doctor of Business Administration, Anderson University (Indiana), October 2023

Area of concentration: Marketing

Dissertation: An Empirical Study of the Relationship between Disruptive Information Technology, Personality Traits and IT Manager Adoption Intentions in Mid-sized US Manufacturing Firms: Implications for Marketing Strategy.

Courses offered*:

  • Marketing
  • Marketing Research
  • Data Analytics
  • Entrepreneurship
  • Business Innovation

*offered at undergraduate and graduate levels

Publication:Ross_CBAR-spring 2020 50_52-1

Contact Michael D. Ross

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