Asbury Shines in Business Competition – Asbury University
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January 4, 2017

Students posing for a photo
From left: Matt Morton ’17, Josh Moon ’17, Clay Harrison, Paul Hamilton, Parker Touchton ’17, Jay Moon, George Woki (Asbury Theological Seminary) and Jesse Peterson ’16

Teams of students and faculty in Asbury University’s Dayton School of Business won two of the top three awards in the Lexington Startup Weekend held at Awesome, Inc., in Lexington, Ky.

Economics Professor Paul Hamilton was one of two members on the winning team, TaxSmack, which seeks to help households save money by properly filing their taxes. Approximately 5 million households each year leave money on the table — an average of $2,000, Hamilton says — simply by failing to properly file their taxes. 

Students Parker Touchton ‘17 and Jesse Peterson ‘16 were members of the third-place team, Whyoo, which proposed an idea for on-site oil-change support — “Uber for oil-changes.” Josh Moon ’17, who recently won the grand prize at The Asbury Project, Asbury’s own startup competition, was part of a team that pitched an idea for summer college prep camps.

“At Asbury, we are all about changing the world,” Hamilton said. “Our Business students are finding practical outlets to use their creativity and talents through social entrepreneurship. While there are a lot of people trying to better the world, our faith gives us a distinctive approach to carrying out our mission.” 

Changing the world isn’t just for students, though — Hamilton’s winning idea could positively affect millions of families.

“TaxSmack is a great opportunity for anyone looking for a way to help modest-income households,” Hamilton said. “Almost any community is going to have people that don’t realize that they are missing out on tax benefits that could literally put over $6,000 in their pocket. The two major criteria for the ETIC is to have earned income over a fairly wide range. To get the higher credit amounts it helps to have ‘children,’ which could include everything from a foster child to a younger sibling to a senior in college. The most frequent tax mistake people make is simply not filing a tax return with the thought that zero taxes is the best they can do.”


Learn more about Asbury’s Dayton School of Business at:

To learn more about developing a “tax ministry” through your church or local community, contact Professor Paul Hamilton.