Asbury Students Proceed to Business Competition Finals – Asbury University
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April 5, 2016

Students in Asbury University’s Howard Dayton School of Business won awards at the regional level of a statewide business plan competition last Friday.

WILMORE, Ky. — Three teams of students in Asbury University’s Howard Dayton School of Business won awards recently at the regional competition of IDEA State U, a statewide business plan competition.

The following student teams placed in the regional competition and will continue to the Idea State U finals (April 22-23), competing for a share of a $100,000 prize pool to help move their ideas forward:

Business Plan Competition

  • 1st Place — Josh Moon ‘17 and Jay Moon (MBA student): “DigiBooks”
  • 4th Place — Jesse Peterson ‘16: “Go Run for It”

Business Model Competition:

  • 4th Place — Parker Touchton ’17, Caitlin Malone ’17 and Darian Cox ’19: “Impact Box”

“This type of event gives Asbury students the opportunity to put their ideas to the test,” said Dr. Mark Gill, a professor in Asbury’s Howard Dayton School of Business. “Judging and feedback is given by professionals with entrepreneurial experience, and they get to compete against other student teams for real money. It is validating to see our students work together, present their ideas and come away successful from this type of competition.”

IDEA State U is a program of the Kentucky Cabinet for Economic Development designed to encourage innovation and entrepreneurship at the college level. Competing against teams from 18 colleges and universities across the state, Asbury students proved once again that the excellent training they receive at Asbury is preparing them to make a difference in the marketplace.

“We want to send Asbury students out to impact the world for the cause of Christ,” Gill said. “This makes our ideas different than other universities’ emphases. At IDEA State U, our students were able to compete against other schools and hear the message that our ideas are good.”


To learn more about Asbury’s Howard Dayton School of Business, visit: