Overview - Communication Arts Department


Dr. Jim Owens, Dean

Dr. Doug Walker, Associate Dean

Asbury University recognizes that communication competence is vital to success in every field and strongly encourages the development and understanding of a Christian philosophy of communication. The objective of the School of Communication Arts is to prepare students to communicate truthfully and effectively in this age of diversity. The ability to clearly present information to others is more than a desirable skill, it is also a responsibility. Communication Arts is a multi-dimensional school with two departments that house a major in Media Communication; majors and minors in Communication, Journalism, Theatre & Cinema Performance, and Worship Arts; an APS program online major in Instructional Design; and minors in Leadership, Public Relations, and Social Media.

Together, these six programs, under two departments, help students learn to creatively and effectively communicate with others. The expectation is that students’ communications abilities be guided by a deeper understanding of how one’s faith in Jesus Christ, the Word made flesh, can shape personal communications. Communication knowledge and skill can enhance student marketability in a variety of professions ranging from law, business, entertainment management, advertising, public relations, film production, electronic and print media, ministry, government/politics, high-technology industries, and international relations. Vocational opportunities in the 21st century demand that employees be able to use their technical expertise to communicate through varied and multiple media.

[Major and Minor requirements]



Dr. Jim Owens, Chair


The Media Communications major is designed to prepare Christ-centered students who think creatively and critically about their messages, their audiences and their      communication tools.  These men and women will develop competency in using a variety of media to communicate – including the Internet, audio and radio, television and the cinema – and they will seek to engage and transform culture.  Recognizing the media’s collaborative nature, each student will also develop greater self-understanding, an appreciation of diversity, and the abilities to listen and to work in a team.  The program has concentrations in production, performance, management, film studies, multimedia, and audio production.


The Journalism major and minor grounds students in an understanding of the power of writing, photo-imaging, video, documentary and graphics to bring meaning in an ever-changing marketplace of ideas.  Students with a journalism major or minor gain not only professional journalistic skills but an understanding of how Christian values can be applied to competent leadership over print, and online, and broadcast media. This convergent journalism programs gives students experience with newspapers, magazines, online news, broadcast news and documentaries.

INSTRUCTIONAL DESIGN (ID)  The School of Communication Arts also offers a major in INSTRUCTIONAL DESIGN through the ADULT PROFESSIONAL STUDIES PROGRAM (APS).  For information on that program see the Adult Professional Studies section of this bulletin.


Master of Arts Program

The M.A. in COMMUNICATIONS: “DIGITAL STORYTELLING” program is designed to strengthen student skill sets in creating and managing narrative along with gaining expertise with technology requirements. The graduate learning climate promotes individual inquiry, questioning, application, analysis, evaluation, critical and reflective thinking. Students are encouraged to grow individually because of academic excellence and spiritual vitality and develop professionally through hands-on experience and mentoring through internships. The Digital Storytelling program prepares the individual student to engage culture as a professional, find compelling stories, and share them in a compelling manner with target audiences. 



Dr. Jim Shores, Chair

COMMUNICATIONS MAJOR and MINOR, and Minors in Leadership, Public Relations, and Social Media,

Communications is the number one skill sought in job interviews and is vital for nearly every human interaction.  The Communications major and minor, and minors in Leadership, Public Relations, and Social Media, give students the theory and practice necessary to communicate effectively in multiple environments through appropriate channels.  Asbury’s program empowers students with ideas and skills that benefit their personal and spiritual lives as well as equips them for professional careers.  In the modern world where people increasingly have multiple jobs over a lifespan, Communications delivers flexibility for a broad range of vocations including public relations, politics, event planning and management.  Rooted in the ancient traditions of oratory and rhetoric as well as modern social scientific research, Communications majors can concentrate their studies in public relations, leadership, or international communications. 


The Theater & Cinema Performance major and minor give students an opportunity to develop and refine acting, directing, and production skills. Students will develop a strong understanding of the history of the theatre and the cinema and their power to influence society and culture. This knowledge enables students to experiment with theatre communication techniques and approaches to audiences that stress excellence in performance and purity of purpose and message.


The Worship Arts major and  minor equips students theologically, spiritually, and technically to play significant leadership roles in the worship arts in congregations. Building on a foundation of biblically- and theologically-informed study of the church and its worship, the program leads students in personal spiritual growth and in opportunity to develop abilities to lead in music, media ministry, drama, the visual arts, and intra-church relationships in today’s church. 


[Major and Minor requirements]



2015-16 8/24/2015