Questions to help determine where organizations belong in the campus brand architecture.
Products, Services and Target Audiences
The University’s products and services are to prepare students to learn, lead and serve. Asbury University’s target audiences include current and prospective students and faculty, alumni, donors, parents and the community.
- What is the product or service in question?
- Is the product or service the same or different from the University’s product or service? (Preparing students to learn, lead and serve)
- Is the target audience the same or different from the University’s target audience? (Current and prospective students and faculty, alumni, donors, parents and the community)
- Is the target audience a subset of the University’s target audiences, or a wholly different audience?
- Will using the University’s logos confuse stakeholders or drive away the audience?
- Is the program, campus unit or group located on the Orlando campus but involved with other universities, agencies, or interests that would not be adequately represented by Asbury University’s logos?
- Is there a reason that the University’s logo alone can’t represent the interests of off-campus partners with a program, campus unit, or group?
- Would public perception clearly be enhanced if the organization’s identity were separated from the University?
- Would other groups be mistaken for the campus organization in question?
If you can answer “yes” to any of these questions, your program or unit should meet with the Office of Marketing & Communications to assess the needs of your unit to best determine the appropriate use or deviation from the University logo and identity.