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Sub-brands

Sub-brands must bear the expense of maintaining, protecting and building their own brand and logo and do not use the graphic standards for campus units. Sub-brands include Athletics and Building Windows of Opportunity.

Independent Brands

Independent brands must bear the expense of maintaining, protecting, and building their own brand and logo. Independent brands include the Highbridge Film Festival and WACW.

Print

While independent brands may use their own logo, the Asbury University logo must appear on the front cover of print communications materials. The Asbury University logo may appear at a smaller size than the independent brand’s logo.

Web and PowerPoint

While independent brands may use their own logo, the Asbury University logo must appear on the home page (or title page of the PowerPoint presentation), but the Asbury University logo and text may appear at a smaller size than the independent brand’s logo.

Stationery (Letterhead, Business Cards, Envelopes)

While independent brands may use the University’s stationery, which includes letterhead, business cards, and envelopes, they are not required to do so and may produce their own stationery.