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This section contains a messaging system that allows communicators to consistently define the campus when communicating with key audiences. It includes resources that communicators can use to consistently tell the Asbury University story in print, electronic and spoken communications.


Clear communication is especially important in today’s information-saturated world. This section of the identity standards site provides resources for communicators to use to consistently share the University’s identity as they express the unique messages about their individual campus units.

When communicators deliver the same messages multiple times in multiple ways, our key audiences become familiar with the Asbury University story, strengthening our connections with them.

Among other things, telling the Asbury University story communicates our values, our strategic priorities, and the qualities that set us apart from our peers.