The Asbury University Brand

This section contains a message from Dr. Sandra Gray, President of Asbury University, on the importance of the Asbury University brand. It will also help answer your questions about how and why to use the branding resources available. We address the following:

  • Why campus units (i.e. undergraduate, graduate, departmental programs) and the University, are best served using one, cohesive, core "Asbury University" brand
  • How this "Asbury University" brand protects the integrity of the core mission
  • The visual identity of campus and how to use it correctly and effectively
  • Consistent use of internal and external communication
  • Resources available to you so that you can partner with the Office of Public Relations to manage the “Asbury University” brand image and message