Communication Arts Courses

COMMUNICATION COURSES

 

COM 130 (3) The Cultural Influence of Mass Media

Students develop their public speaking and critical thinking skills by examining how mass oratory and media impact culture.  Starts with public speaking skills understanding what a biblical worldview means, then analyzes contemporary messages in news, television entertainment, documentaries, film, the internet, and other media.  Emphasis given to recognizing the cultural formation aspects of mass media and becoming better consumers of media by evaluating messages in the light of Biblical instruction and ethics.

 

COM 150 (3) Introduction to Communication—Starting with an emphasis on developing public speaking skills, this course then surveys the major areas of communication research to include self identity, interpersonal skills, group communication, and leadership.  The course concludes with a look at the influence of mass media, its prevalence, theories, impact and effects on individuals and society. Fee.

 

COM 220 (3) Interpersonal Communication—Interpersonal communications impacts the nature of all our relationships. This course explores the role of communication in the construction of the self, our perception of reality, relational development and deterioration, friendships and family, and in conflict management. Prerequisite:  COM 150.

 

COM 221 (3) Narratives and Ideologies of Hollywood—Stories shape society, and the medium used shapes the stories.  Blends mass media and narrative theory with theology as it looks at how stories are told in film, various television genres, radio, newspapers, magazines, and advertising.  Emphasis given to understanding what Hollywood teaches theologically, how mass media stories shape modern culture, and then analyzing and creating stories for moral purposes.

 

COM 230 (3) Introduction to Leadership—Course will focus on leadership as a field of study and on the personal leadership development of each student.  The course introduces students to several styles, characteristics, and practices of leadership, and examines dimensions of leadership in varied contexts.  The course is preparatory for students placed in positions of designated or collaborative leadership.

 

COM 240 (1) Intercollegiate Forensics—For students who desire to participate in the intercollegiate forensic program. Practice in persuasion, extempore and impromptu speaking, oral interpretation and duo acting will be given. No more than three hours may be earned toward graduation and no more than one hour may be earned per semester.

 

COM 251 (3) Intercultural Communications—Focuses on introducing the fundamental topics, theories and theorists, cultural values models, concepts and themes that are at the center of research in intercultural communication.  The application of that information will focus on identifying, understanding, and being able to effectively apply knowledge so as to increase ones cultural intelligence, particularly in the educational and business world.

 

COM 271 (3) Introduction to Communication Theory—An introductory, yet diversified, examination of various theories analyzing and describing the human communication process from different perspectives.  Systematic examination of models, structural components, content, audiences and effects of communication and their interaction.

 

COM 281 (3) Public Relations Theory and Practice—Introduces students to public relations and then lets the class put its skills into practice  by operating as its own PR firm.  Covers essential topics such as the importance of PR to society, ethical dilemmas, theories, crisis planning, working in cross-cultural environments and the future of PR.  Students produce press releases, communication plans, and presentations. Fee.

 

COM 331 (3) Group Communication and Leadership—The course is a study of the structure and dynamics of small groups with participation in the specialized forms of group discussion. Students will learn about the dynamics of group interaction with emphasis on leadership, subordinate participation, and problem solving, to encourage efficient and productive small group discussions.

 

COM 341 (3) Communication of the Gospel—The Good News of Jesus Christ is clearly the most important truth we can communicate, but many Christians find it difficult to bring the words of Jesus written 2000 years ago to life today.  This course focuses on Christian proclamation, and explores how we can best communicate God’s word in ways that are relevant to our culture while remaining faithful to scripture.

 

COM 342 (3) Communication Campaigns—Examines the intentional communication processes designed to influence a designated audience over a specific period of time.  Communication processes such as campaign cycles, campaign development and maintenance, and campaign strategies for commercial, political, and social action campaigns. (alternate years)

 

COM 350 (3) Organizational Communication—Communication is the lifeblood of an organization. This introduces theoretical and practical communication issues in contemporary organizations, to include analysis of how globalization, gender, employee participation programs, diversity and affirmative action issues, and homeland security affect today’s workplace.  Focus is placed upon how personal experiences and interaction shape opinion of organizations. (alternate years)

 

COM 351 (3) Persuasion—This course examines persuasion and influence from both scientific and psychological perspectives.  Basic persuasion tactics that are effective in changing attitudes and behaviors are examined in a variety of situations, and students apply learned techniques. Emphasis is also placed on learning from society’s masters of communication: commercial advertisers, experienced social action activists, and the political elite.

 

COM 391/491 (1-3) Directed Study—A directed and supervised investigation of a selected research problem or issue in the field of applied communication.  Reading and preparation of a scholarly paper or special project is included. Juniors may take 391, seniors 491; course credit for the major may be received only once. Contract.

 

COM 393 (1-3) Seminar—The study of various issues in the fields of communication and theatre arts, with special emphasis on trends and issues of contemporary communications. Topics will be determined and announced for each semester the course is offered.

 

COM 397 (3) Global Communications Field Trip—A study of communication leadership, public relations and international communications operations through traveling to large metropolitan cities, giving students an in-depth study of communication occupations.  Sites visited include global PR firms, tours of television studios, premier museums, historic sites, and interviews with Christians at the top of the communications field. Fee. 

 

COM 431 (3) Public Relations Management—This advanced PR course challenges students with case studies and familiarizes them with strategic management tools such as media monitoring, crisis planning, content analysis and questionnaire development.  Students pick a client and act as their PR agency, with an emphasis placed upon media interaction and training.  Prerequisite:  COM 281.  Fee.

 

COM 435 (3) Internship—A supervised, work experience of one academic semester with a previously approved business firm, private, academic, or government agency.  Work experience of 120 hours will be expected plus a journal and

final paper.  Prerequisites: junior standing, Communications major, 12 hours completed within the major, and departmental approval. Contract.

 

COM 475 (3) Senior Seminar—A capstone course designed to allow students to apply course work to professional issues beyond the undergraduate level. Course content includes a significant individual research paper, in-depth readings in communication journals to gain a broader understanding of the discipline, the nature of employment access, marketing one’s self, and personal assessment testing.

 

JOURNALISM COURSES

 

JRN 211 (3) Journalism and Culture—An overview of the ways American journalists create texts to complement graphics and photos which inform society in a changing marketplace of ideas.  Course includes analysis and discussion of how Americans seek out and filter journalistic information within ever-changing currents of culture.

 

JRN 212 (1) Journalism Practicum—Field experience in campus media. Students write for the campus weekly newspaper or for on-campus public relations publications to produce a final portfolio of finished work suitable for use in seeking competitive internships.

 

JRN 280 (3) Ethics and Media—Provides a Christian and historical perspective for ethical decision making at both Christian and secular newspapers and magazines in America, as well as corporate communications and electronic media.  Covers ethics of media used in advertising, marketing, public relations, entertainment, and sports.

 

JRN 302 (3) Writing Magazine Articles and Feature Stories—A study of the process followed in writing features for magazines and newspapers. Topics include originating and developing ideas, writing, rewriting and marketing.

 

JRN 305 (3) Publishing and Design--Building on the foundations of magazine and feature writing established in JRN 302 and newspaper writing in JRN 332, this course uses readings, discussion and hands-on projects to take students from idea-inception to market-planning to page design to creation of a proto-type publication.  Students will examine aspects of newspaper, magazine, book and newsletter publishing.  Fee.

 

JRN 311 (3) Editing and Staff Development--Develops grammar, style, spelling and punctuation skills needed for all publications, with special attention to AP and MLA styles.  Students also learn to coach writers and develop the skills within their staff.  Students will shadow editors and develop training modules for staff writers.  Prerequisite:  JRN 211.  Fee

 

JRN 332 (3) Newsgathering—Teaches fact-finding, deadline-writing of news and news-features for print audiences. Includes news approaches to interviewing and profiling aided by basic public records.  Overview of newsgathering by newspapers, newsmagazines, TV, radio, and web news sites.  Fee.  Prerequisites:  JRN 211 and 212.

 

JRN 335 (3) Depth Reporting and Editorial Research—A thorough grounding in advanced reporting, use of records databases and electronic databases, advanced interviewing and polling methods.  Makes application to specialty reporting in sports, business, courts/government or education beats in remote locations. Applicable to TV and online news. (alternate years) Fee. Prerequisite: JRN 332

 

JRN 342 (3) Photojournalism—Introduction to journalistic communication by visual images.  Stresses story-telling by means of photo projects using slides as well as negative film and digital-camera images scanned into imaging software.  Examines similarities and interactions between still-photography and videography and includes online journalism.  Briefly considers documentary photojournalism and photojournalism-related careers.  Assumes basic familiarity with SLR photography.  Students provide own 35 mm camera and flash.  Fee. Prerequisite: ART 266

 

JRN 380 (3) Opinion Journalism—Examines analytical argument and critical thinking applied to the journalistic essay and editorial pages of newspapers and magazines.  Students will read and study editorials and opinion pieces, examining their implications for change in public policy and popular culture. Students will also examine elements of editorial pages including letters to the editor, guest opinion columns, supplemental graphics, and editorial cartoons.  Prerequisite: JRN 211

 

JRN 390 (3) Creative Non-Fiction—This course, integral to students’ understanding of journalism pursued as an art form, draws on the foundations of Nineteenth Century British Literature. Students will read and examine the writing and stylistic approaches of a variety of authors, producing their own writing in the context of the course.  Prerequisites: JRN 211

 

JRN 391 (1-3) Independent Study—A directed and supervised investigation of a selected research problem or issue in the field of Journalism.  A student may not take more than four (4) hours of independent study. Contract.

 

JRN 393 (1-3) Seminar—A seminar focusing on one or more significant areas of journalism such as advocacy journalism, editing, pictorial journalism, journalism history, propaganda/persuasion in the media, devotional writing, review writing for books, plays, films, and records. Topics chosen by instructor. For students having completed two three‑hour journalism courses. Credit may be given more than once.

 

JRN 435 (1-3) Internship—Students work in an independent study capacity under supervision of a faculty member and an on-site editor or media manager.  Requires regular meetings with a faculty member, journal and time log, portfolio of finished, independently-produced journalistic work, and a final analytical paper tying the experience to industry-related issues. Prerequisites: JRN 211, 212 and junior status or by approval of the department head based on significant prior media experience. Contract.

 

JRN 475 (1) Senior Seminar—Designed to prepare the journalism student for entrance into the professional world.  Topics include pursuing advanced degrees, developing a resume and portfolio, and developing a strategy for future employment in journalism-related fields.

 

MEDIA COMMUNICATION COURSES

 

MC 101 (3) Media and Society—Development, functions, processes, control, and effects of mass media. A survey of the media industry, its socio‑economic role in American society, and the impact of mass media in society, as well as society's influence on the media.  Fee.

 

MC 120 (3) Radio Production—Students will gain a basic understanding of audio equipment used for radio production and live broadcasting. Course provides experience and knowledge of the principles and techniques of producing radio commercials, news, documentaries, interviews and magazines.  Participation in live broadcasting on WACW campus radio.  Fee.

 

MC 121 (3) Audio Production—Studies the technique and philosophy of audio recording as it’s used in radio and television as well as in fields of music, multimedia and advertising.  This course provides experience in the writing, production and performance of radio commercials, news, documentaries and interviews.  Field and studio audio recording principles are also discussed and demonstrated. Fee.

 

MC 212 (3) Writing for The Media—Examines a variety of techniques and formats including broadcast news, web/interactive media, television commercials/public service announcements, industrial/non-profit video, documentaries, and screenplays.  Practical emphasis on improving writing/editing skills and developing writing strategies.  Prerequisite: ENG 110 or 151.  Fee.

 

MC 225 (3) Interactive Media I —Provides an overview of new multimedia technologies and their impact on human communication as well as cultural, ethical, and industry implications.  Emphasizes basic design principles for effective digital information architecture and offers a hands-on introduction to building web sites and creating multimedia presentations.  Includes a lab.  Fee.

 

MC 228 (3) Live Audio & Sound Reinforcement—Explores microphone selection, acoustics, live mixing, equalizing, sound reinforcement and live recording.  Includes a lab.  Fee.

 

MC 252 (3) Media Programming—Strategies for programming of radio, cable and television stations, as well as online audio and video sites.  Fee.  Alternate years.

 

MC 261 (4) Multi-Camera Television Production—Survey of the theory, process, and technique of television production including the planning, preparation, and production of various types of studio and remote programs.  Includes three-hour lecture and a lab.  Fee.

 

MC 272 (3) Introduction to Film Aesthetics—This course will introduce students to the basics of Film Aesthetics.  This will include the study of essential film theories, film criticism and history, film classics, editing and screenwriting theories, and the key elements of visual storytelling.  Fee.

 

MC 302 (3) Digital Field & Post-Production—Techniques in television field production.  Special emphasis on single-camera, film-style shooting, field lighting and audio, producing, budgeting, working with clients, and post-production editing.  Prerequisite: MC 261. Fee.

 

MC 310 (3) Cinematography—This course will introduce students to the fundamental theory and practice of cinematography and lighting for film and video.  We will examine the technical and the aesthetic aspects of cinematography and learn how to apply this knowledge to practical cinematographic choices.  Prerequisite: MC 302.  Fee.

 

MC 321 (3) American Cinema—American Cinema Will examine the Development and history of the film industry in the United States.  The course will focus its study on the work of Hollywood’s most influential directors, in an attempt to develop an understanding of the American aesthetic and storytelling identity.  We will also study the influence of independent filmmakers in the United States.  Fee.

 

MC 322 (3) International Cinema—International Cinema will examine the development and history of national cinema in Japan Russia, Italy, France, Mexico, and elsewhere.  The course will focus its study on the work of each country’s most influential directors, in an attempt to develop an understanding of each nation’s aesthetic and storytelling identity.  Fee.

 

MC 331 (3) Advanced Audio Production—Explores advanced audio production techniques including microphone positioning, multi-track recording and digital audio.  Course covers theory and practical hands-on applications in audio, radio and/or television.  May be repeated with a different course emphasis.  Fee.

 

MC 341 (3) Introduction to Directing for Film—This course will serve as an introduction to directing for film.  We will cover all the things it takes to direct short or feature-length film such as developing a visual language, understanding subtext, learning to direct actors, and executing the theme of your film through directing choices.  Each student will be responsible for directing one project that will be submitted to the Highbridge Film Festival.  In addition, we will be doing in-class workshops that cover actor coaching, creating shot lists and storyboards, and re-writing.  Prerequisite: MC 302.

 

MC 342 (3) Mass Communication Theory—A study of mass communication theory with emphasis on electronic media.  Fee.

 

MC 345 (3) Broadcast Management and Sales—Examines the structure and methods of broadcast management, focusing on legal and technical issues facing  radio, television and cable management. The course will also acquaint students with the methodology and research techniques used in broadcast advertising and advertising/promotional campaigns.  Fee.

 

MC 370 (3) Animation Design —A hands-on study of 3D computer animation.  Basic concepts and techniques of model building, mapping, lighting, and animation.  Prerequisite: ART 354 & 452.  Fee.

 

MC 371 (3)  Media Ministries (same as CM 371)—Overview of the many intersections between media and the gospel, including media uses in the local church and in missions, religious broadcasting history, portrayals of Christ and Christians in film/television, and ways Christians can influence media organizations as “salt and light.”  Fee.

 

MC 372 (3) Interactive Media II—An advanced study of design, organization and creation of interactive multimedia with a studio team approach.  Covers the process of developing media elements, and dynamic content assets, and authoring a stand-alone application for digital distribution building an advanced web site and a portfolio site.  Prerequisite: ART 354, MC 225. Includes a lab.  Fee.

 

MC 380 (3) Remote Television Production—The study and application of multi-camera remote field television production techniques. Field production areas that will be highlighted include directing, producing, camera and audio. Students will apply classroom-learned theory and techniques to a variety of remote productions. Prerequisite: MC 302.  Fee.  On occasion.

 

MC 382 (3) Film Production—Students work collaboratively to shoot, direct and edit a narrative short or feature digital film production.  This is an intense, hands-on course that requires each student to fulfill one of the key roles in the film production process.  Acceptance into this class is by application.  Students must specifically apply for one of the fifteen crew positions.

 

MC 391/491 (1-4) Directed Study—An opportunity for research, special projects and readings in the field of media communication. Juniors may take 391, seniors 491; course credit for the major may be received only once.  Fee. Contract.

 

MC 393 (1-3) Seminar—The study of various issues in the field of communication, with special emphasis on trends and issues of contemporary communication. Topics will be announced for each semester the course is offered. Credit for this course may be given more than once.  Fee.

 

MC 395 (3) Sitcom ProductionAdvanced studio class that provides students with practical experience in the techniques employed in the development and production of a multi-camera situation comedy through the production, filming and editing of an original multi-camera sitcom, to be filmed live in front of a studio audience.  This junior-senior level class requires being assigned a specific area of responsibility by the professor.  Due to the nature of the production, students will be required to put in mandatory hours outside of regularly-scheduled class times. Prerequisite:  MC 261 or consent of the professor.

MC 397 (3) Media Industry Travel SeminarFeatures visits to film, TV, Internet and radio companies/studios, as well as interviews with media personnel, in a large city. Trips may be inside or outside the United States.  The seminar gives students a better understanding of the media industry and the great variety of jobs within it.

MC 401 (3) Advanced Directing—This upper-level directing course is intended for graduating seniors who plan to enter into the film industry upon graduation.  Students will be challenged to hone their aesthetic and storytelling skills through the creation of a project which they will use to immediately further their career.  In addition, the course will examine advanced camera, storytelling, and actor coaching techniques.  Prerequisites: MC 341 and 302.

 

MC 411 (3) Broadcast News—A study of the broadcast news process primarily emphasizing television news.  Content includes writing, reporting, news editing and news production.  Prerequisite: MC 212 and 302 or permission of the instructor.  Fee.

 

MC 428 (3) Special Events Promotions and Production--Advanced studio class that provides students with opportunities to develop ideas, public relations, marketing plans, event management/production, storytelling, graphic design and print production for an actual event.  Students generally focus on one area for professional development for a portfolio-quality project.  Juniors and seniors only and requires being assigned to a specific area by the professor.  Prerequisites include at least two media communication production courses, two journalism courses or a least two of the courses required for PR.  Credit for this course may be given more than once.

 

MC 435 (1-4) Internship—Broadcast or related industry experience under auspices of cooperating organization, with paper submitted detailing internship experiences.  Fee.  Contract.

 

MC 472 (3) Media Law—Develops understanding of the legal system in the United States and the legal issues and litigation most often confronting media institutions: first amendment, libel, privacy, obscenity, access, and shield law.  Fee. Alternate years.

 

MC 475 (.5) Senior Seminar I—Designed to prepare the media communication student for entrance into the professional world.  Topics include pursuing advanced degrees, developing a resume and portfolio, and developing a strategy for future employment in communication-related fields.  Fee.

 

MC 476 (.5) Senior Seminar II—Continuation of MC 475 with increased emphasis on a completed portfolio for performance, production, film, multi-media or management. The course is also used for assessment testing in the student's senior year.  Fee.

 

THEATRE AND CINEMA PERFORMANCE COURSES

 

THA 101 (1) Theatre/Cinema Practicum—Performance or crew assignment (40 clock hours) in theatre production or student film.  May be taken multiple times for a maximum of 4 credit hours.

 

THA 211 (3) Fundamentals of Media Performance—A study of the theories and techniques of performance in film, audio, video, and public address. Students will be given opportunities for performance in studio and other public communication settings. The course will acquaint students with the media performance industry, with emphasis on personal marketing and tools for employment.

 

THA 221 (3) Acting I—A study of the basic principles of acting based on the Sanford Meisner technique.  An emphasis will be placed on Stanislavky's "Communion" of acting as it relates to connection, commitment, and communication.

 

THA 251 (3) Acting II—The sequential continuation of Acting I involving the organic gesture and emotional and physical imagination, further developing the actors’ impulses.  Prerequisite:  THA 221

 

THA 272 (3) Acting for the Camera—Study of performance techniques for camera and interpretation of comedy and drama for television, film, and emerging technologies.  Single and multiple camera productions.  Prerequisites: THA 211 or THA 251.

 

THA 282 (4) Screenwriting Fundamentals—A writing course in film and television.  Original screenplays will be developed.  Includes lab for script development and discussion of three act structure and story development based on Aristotle's Poetics and Lajos Egri.  Includes a lab.  May be repeated twice for credit.

 

THA 285 (4) New Works Seminar—This course is for the development of new works for stage or to explore new approaches to existing scripts.  The development process centers around text analysis, readings, blocking, and movement rehearsals.  Students must submit story ideas which will then be work shopped and developed with actors in a laboratory setting.  Includes lab for script development through rehearsal, readings, and blocking.

 

THA 321 (3) Auditions—Auditions is a seminar class that will prepare the student for professional and graduate school auditions in film and theatre.  The course will focus on all aspects of the audition process from resume creation and headshots to monologue selections and musical theatre pieces.  The culmination of all the elements of the class will be a final audition portfolio the students will develop throughout the course.  Additionally, students will participate in mock auditions with several of the professional theatres and film makers in this region of the country.  Fee.

 

THA 325 (3) Fundamentals of Directing for Theatre and Cinema—A study of the structural analysis of stage and screenplays, rehearsal problems and procedures, composition visualization, movement and rhythm on stage and screen.  Prerequisite: THA 251 or instructor approval. Fee.

 

THA 331 (3) Religion and the Theatre—A study of the distinctions between and correlations among secular, religious, and "Christian" drama, with particular emphasis placed on religious-literary criticism.  Alternate years.

 

THA 362 (3) Approach to Design for Theatre and Cinema—Conceptualization and visualization of the elements involved in creative design for theatre, television, and film; strong emphasis on script analysis and formation of visual concepts.

 

THA  382 (3) World Theatre Forum—A survey of the historical background and significant cultural developments in World Theatre 1650-Present.

 

THA 391 (1-3) Directed Study—Work may be in technical design, acting, and directing.  A maximum of three hours applicable toward graduation.  Contract.

 

THA 393 (1-3) Seminar—Study of various issues in the fields of communication and theatre arts, with special emphasis on trends and issues of contemporary communications.  Topics will be determined and announced for each semester the course is offered.  Credit for this course may be given more than once.  On occasion.

 

 

OFF CAMPUS PROGRAM COURSES – the following courses are available through the Best Semester articulation agreement.

 

Los Angeles Film Studies Center

[Film Studies (FS) courses must be taken in Los Angeles, at the Council of Christian Colleges and Universities' Los Angeles Film Studies Center.  Tuition fees are paid directly to Asbury University.  Admission to Los Angeles Film Studies program requires a cumulative 2.75 g.p.a. and meeting category 3 of the Academic Progress Scale.  Students may also complete a film studies concentration at Asbury.  See the options under the Media Communications major requirements.]

 

FS 325 (4) Hollywood Production Workshop—Students work collaboratively in groups to create a festival-ready piece, including all the legal documentation and rights to enable the finished production to qualify for festival submission.  The course offers students the opportunity to make a motion picture production using Hollywood locations, resources, and protocol.  Students participate in a competitive vetting process of scripts, pitches, and meetings much like the process of the professional industry.

 

FS 330 (3) Theology in Hollywood—Encourages the development of the necessary skills for analysis of the culture of Hollywood, its role in popular culture and the theological intersections therein.  Seeks theological engagement with the culture of Hollywood and cinema by investigating some of the social, ethical, and psychological implications of film upon theology.  Presented in four modules: an analysis of the culture of Hollywood; a study of theology/Bible and engagement with Hollywood and cinema; Christian ethics and the culture of Hollywood; and capstone examination of Christian vocation in Hollywood.

 

FS 340 (3) Motion Picture Production—Intense, hands-on course in short film production. Students individually write, shoot, direct and edit their own projects. Visual storytelling is achieved through developing skills in directing, cinematography and editing.  Designed to enable both novice and advanced students to develop their integration of story with technical skill.

 

FS 350 (3) Professional Screenwriting—Contemporary screenwriting, including an understanding of dramatic structure, character and dialogue development, and the writing process.  Students complete a full-length screenplay for a feature film or "movie-of-the-week."  Whether novice or advanced, students are expected to develop and improve their skills. Emphasis is given to the role of Christian faith and values as they relate to script content.

 

FS 391 (3) Independent Study—Course may be setup by special request and arrangement.  In order to be considered students may submit a portfolio and a project proposal.  Students with approved projects will be appointed a mentor who is a professional in the Hollywood industry to supervise the project.  Projects could include further development of a portfolio or reel, critical research, or a senior thesis project. Contract.

 

FS 435 (6) Internship: Inside Hollywood—Students participate in an internship experience in some aspect of the Hollywood entertainment industry. These are nonpaying positions primarily in an office setting such as development companies, agencies, management companies, post-production facilities, etc. Students work 20 to 24 hours a week, spread over a three day schedule and accumulate 200-250 hours for the semester.  Orientation to the internship includes an overview of the creative and operational aspects of the Hollywood entertainment business, including the Christian's role working therein. 

 

MUSIC MANAGEMENT COURSES

 

Contemporary Music Center

[Music Management (MM) courses must be taken from the Contemporary Music Center in Nashville Tenesee  operated by the Council of Christian Colleges and Universities.  Tuition fees are paid directly to Asbury University.  Admission to the Contemporary Music Center program requires a cumulative 2.75 g.p.a. and meeting category (3) of the Academic Progress Scale.]

 

MM 310 (3) Faith, Music & Culture—Help students develop a Christian approach to the creation, marketing, and consumption of contemporary music.  While engaging in studies of theory, history, and criticism, students explore the concept and nature of popular culture, examining popular art and music in contemporary aesthetic, social, cultural, and industrial contexts.

 

MM 312 (1) Practicum—Participation in an intensive week-long practicum at record companies, artist management firms, booking agencies, and recording studios.

 

MM 315 (3) Advanced Recording Techniques--Each engineer in this course will work with a group of artists for the entire semester, recording, mixing and mastering their songs.  Engineers are expected to show proficiency in microphone placement and the musical application of software plug-ins.

 

MM 316 (3) Live Sound Reinforcement--Designed to train students for entry-level positions as a live sound engineer/front-of-house or monitor engineer.  Each engineer must be able to complete line and sound checks quickly and reliably, trouble shoot problems and understand console and system signal flow.

 

MM 317 (3) Lighting--Designed to train students for entry-level positions in live concert lighting.  Students will manage power distribution, DMX control of lighting fixtures and ultimately the properties of light and dispersion that artfully blend to create alternate forms of reality.

 

MM 320 (3) Inside the Music Industry—Studies the structure and methodologies of the music industry as well as career possibilities.  Includes analysis of U.S. record companies, including A&R, marketing, radio promotion, public relations, sales & distribution, product development, art, manufacturing and business affairs.

 

MM 330 (3) Artists & Repertoire—Techniques in creating a business plan for a music artist.  Analyze and forecast trends in popular music; assemble a successful artist roster; and, in tandem with artists, plan, budget, and produce recording sessions.

 

MM 340 (3) Music Marketing & Sales—Analyzes the marketing and sale of recorded music, including the role of packaging, retail point-of-purchase materials, publicity, advertising, radio and video promotion, Internet marketing and tour support.  Students develop comprehensive marketing plans for each semester’s student artists.

 

MM 435 (3) Internship:  Artist Management—In concert with CMC staff, music management students will help student artists identify their gifts and develop a long-term career plan.  Students will prepare materials to pitch an artist to a record company and negotiate a recording contract.

Bulletin 2011-2012 Revised 8/11/2011